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    <description>Evidence of which PR coverage AI answers cite, and how to plan campaigns for it.</description>
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      <title>How we test citations</title>
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      <pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate>
      <description>The questions, services, test dates and evidence behind every Earned Answers case, and what a case can and can&apos;t show.</description>
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      <title>Measure a campaign&apos;s effect on AI answers</title>
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      <pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate>
      <description>A before-and-after workbook that shows whether coverage changed what AI answers say and cite, and when a change is too small to call.</description>
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      <title>Find the outlets AI answers cite</title>
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      <pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate>
      <description>A workbook and method for logging the sites AI answers cite for your buyers&apos; questions, then ranking them as pitch targets.</description>
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