Which PR coverage do AI answers cite?

AI answers cite their sources, and some of those sources are coverage a PR team worked to earn.

Earned Answers follows one piece of coverage at a time into AI answers, then checks again a month later. Cases we couldn’t reproduce are published too.

Start with the two workbooks:

• Find the outlets AI answers cite before you pitch
• Measure a campaign’s effect on AI answers

The first documented cases follow once our testing starts.